Hi. I’m Elie.

I'm a Creative Director for TikTok leading the Creative Performance team and a former Creative Director for Vice Arabia / Virtue AMEA.

My work is focused on proving that creativity works on TikTok:

A beautiful mix of Data Science & Creativity to come up with the best ideas and creative best practices for the market.

In my spare time, I create stories in everything I do: Content creation, video games, photography, football, snowboard...

And I'm just here to tell it in a new and creative way.